Beyond the Addys is an event hosted by the St. Louis Ad Club each year to let a few of that year's big winners tell the stories behind their work.
I teamed back up with Jake Houska to build on our successful campaign for the Addy Awards a few months prior. "Celebrating what makes us, us" became "Finding what makes us, us" as we tried to get literally inside the head during the creative process.
Special thanks to Antidote for helping bring the creative to life.
