Chris Long, the former St. Louis Rams and University of Virginia star, kicked off his charitable foundation in 2015. Chris had grand plans, a list of admirably disjointed causes led by Clean Water in Africa (and also including military support, homelessness awareness, and youth in need), and a need for an identity for his new foundation.
I designed a clean typographic treatment that can grow with the foundation. The oversized O presents a flexible space for iconography that can speak generally of the foundation or of any specific charitable cause that Chris champions.
Up next: a unique and interactive web experience for the foundation.