Waterboys is an initiative started by The Chris Long Foundation with a specific mission of bringing clean water to villages in East Africa. Founder and NFL defensive end Chris Long teamed up with his NFL peers to serve as "Waterboys" to raise money of behalf of their team and their fan base.
We set out to build a seamless web experience that educates about the cause and encourages participation and giving. Using the relatability of American football, we were able to help Chris and the Waterboys bring an important message to a broad audience.
