Enjoy the journey. Especially on ice.

Hockey hall of famer Chris Pronger and his NHL journeyman brother Sean Pronger teamed up to launch a new brand of Canadian whisky aptly named The JRNY.

We teamed up with them following the initial launch to concept a promotional campaign, product website and future products.

We inherited a solid, if expected brand and elevated it into one that reflected the product — a premium spirit with an approachable taste and price point.

Sadly, business issues at the distillery left this journey incomplete.