An new, official brand for an unofficially ancient society.

Born from a t-shirt idea, this is a personal project to appeal to a vast group of which I am very much apart: tired dads.

Visually, the brand is silly in nature depicted the stressed and exhausted eyes relatable to all dads. The society will encompass a blog on fatherhood, merch for dads and opportunities to make connections.

Client

Tired Dads Society

Year

2024

Type